Privacy Policy

Privacy Policy

Last updated: 10 October 2026. This Privacy Policy explains how EL Electron Model Company, trading as RC Echo (“we”, “us”), collects and uses personal data on rcecho.com. For purchase terms, see our Terms & Conditions.

Who we are

EL Electron Model Company (trading as RC Echo), Room 406, Cheung Fat Industrial Building, 64-76 Larch Street, Tai Kok Tsui, Kowloon, Hong Kong. Email: info@rcecho.com.

What we collect

• Account & order data: name, email, phone, billing/shipping address, order history
• Payment-related data: handled by payment providers (e.g. PayPal, card processors); we do not store full card numbers on our servers
• Technical data: IP address, browser type, device and approximate location derived from IP
• Communications: emails, contact-form messages and support correspondence
• Marketing preferences: newsletter signup if you opt in

Why we use your data

• To process and deliver orders, and provide after-sales support
• To operate your account and improve the website
• To prevent fraud and keep the site secure
• To send order updates and, if you opt in, marketing emails (you may unsubscribe anytime)
• To meet legal and accounting obligations

Cookies

We use cookies and similar technologies for essential shop functions (cart, login, currency), analytics and preferences. You can block cookies in your browser; some features may not work correctly if you do.

Who we share data with

We do not sell your personal data. We share data only as needed with:

• Payment processors (e.g. PayPal, WooCommerce Payments)
• Shipping carriers and logistics partners
• Email / newsletter and hosting / IT service providers
• Professional advisers or authorities when required by law

Retention

We keep order and account records for as long as needed for the purposes above, including legal and tax retention periods, then delete or anonymise them where practicable.

Your rights (Hong Kong PDPO)

Under the Personal Data (Privacy) Ordinance, you may request access to or correction of personal data we hold about you. Contact info@rcecho.com. We may need to verify your identity before responding.

Security

We use HTTPS and reasonable technical and organisational measures to protect personal data. No method of transmission over the Internet is completely secure.

Children

Our store is directed at adults and hobbyists. We do not knowingly collect personal data from children without appropriate consent.

Changes

We may update this Privacy Policy by posting a revised version on this page with an updated date.

Contact

Privacy questions: info@rcecho.com · Contact Us